Eugene, Oregon

Eugene, nicknamed the “Emerald City,” is Oregon’s 3rd largest city and is a diverse college town with an active community and recreational life. Located just 90 miles south of Portland, it is nestled in the Willamette Valley between the Cascade Mountains and the Oregon Coast Range. Being a college town, Eugene has a high percentage of professionals. Over 35% of the population has completed four or more years of college.

The local economy is supported by a number of industries and by businesses of all sizes. Including sole proprietorship and limited partnerships, there are more than 10,000 businesses in or around Eugene.

As a college community, transit offers one of the best solutions for reaching across very diverse demographic boundaries.

TRANSIT DISTRICT FACTS

Lane Transit District (LTD) was ranked second in the nation among the 12 comparable bus systems in its peer group. LTD also ranked 22nd in the nation overall by UNCC’s Center for Interdisciplinary Transportation Studies.

TOTAL VEHICLES: 110 buses

AVERAGE MONTHLY RIDERSHIP: 900,279

AREAS SERVED: Eugene, Springfield, Junction City, Veneta, Cottage Grove, Creswell, & Coburg, Oregon

SHOPPING/RESTAURANT COVERAGE: Valley River Center, Gateway Mall, Marketplace West, Downtown Shops, Fifth Street Public Market, Oakway Center Mall and all other major shopping areas.

RECREATION/ENTERTAINMENT COVERAGE:University of Oregon Ducks basketball (Mac Court), football (Autzen Stadium), soccer, softball (Howe Field), track and field (Hayward Field), Eugene Emeralds Baseball, The Hult Center for the Performing Arts, The WOW Hall, Mt. Pisgah Arboretum, Spencer’s Butte, WISTEC Planetarium, McKenzie River, numerous golf courses and city parks.

COLLEGE/UNIVERSITY COVERAGE: University of Oregon, Lane Community College, Northwest Christian College & Eugene Bible College

HOSPITAL COVERAGE: Sacred Heart Medical Center at Riverbend, Sacred Heart Medical Center, The Oregon Heart & Vascular Institute at Riverbend, University & McKenzie Willamette Hospital

TOP TEN AREA LIFESTYLES: Camping/Hiking; Recreational Vehicles; Hunting/Shooting; Own a Cat; Snow Skiing Frequently; Motorcycles; Fishing Frequently; Science Fiction; Vegetable Gardening; and Science/New Technology

DEMOGRAPHICS

DMA FACTS (Designated Market Area = defined geographical area used by A.C. Nielsen to identify large television viewing audiences)
• Ranking: 120
• Population: 570,904

MSA FACTS (Metropolitan Statistical Area = includes a city of at least 50,000 population)
• Population: Lane County: 345,880, Eugene: 154,620, Springfield: 58,005
• Median Age: 33
• Median Household Income: $35,850
• Annual Retail Sales: $2,239,391,000
• Percent Population by Race: White: 88%, Asian: 3%, Hispanic: 5%

Click here for a Eugene Market Profile in PDF format.

Here’s what some happy customers in Eugene have to say about advertising with Lamar Transit…

“My bus ads have created a significant “buzz.” I constantly hear from current clients, friends, and new clients that they “saw me on a bus today.” I feel I’m branding my name more effectively than I could with any other media.”

Rob Olive, State Farm Insurance, roboliveinsurance.com

Learn more at the Lamar Eugene Transit Facebook page!

Liesl McLean
1600 Valley River Drive Suite 390
Eugene, Oregon 97401
P (541) 686-8400
F (541) 344-5526
info@lamarnorthwest.com