Vancouver, Washington
Vancouver sits on the north bank of the Columbia River, directly across from Portland,Oregon. The Pacific Coast is less than 90 miles to the west. The city combines the excitement of a major metropolitan area with small-town charm and abundant recreational opportunities.
Vancouver, known as “Tree City USA,” is home of the first saw mill in the Pacific Northwest, and is the oldest permanent non-native settlement in the Pacific Northwest. Vancouver is also home to the headquarters of the Hudson’s Bay Company, and was a major shipbuilding center during WWII.
Area employers include Vancouver Public Schools, SW WA Medical Center, Evergreen School District and Hewlett Packard. The transit district is growing and continues reaching into newer, upscale residential and shopping areas. Vancouver, as part of the Portland DMA, has no local TV or radio options for the city.
Outdoor Advertising is left as the only strong advertising solution to reach local, Vancouver buyers.
TRANSIT DISTRICT FACTS
Clark County Public Transportation Benefit Area (C-TRAN), Clark County’s public transit provider, has been providing mobility options for the residents of Clark County for 18 years. C-TRAN has 29 transit routes, C-VAN curb-to-curb service for persons who cannot access regular route service, carpool and vanpool services, and a Bike & Bus program.
TRANSIT SYSTEM: Clark County Public Transportation Benefit Area (C-TRAN)
TOTAL VEHICLES: 111 buses
AVERAGE MONTHLY RIDERSHIP: 528,200 (bus)
AREAS SERVED: Clark County and surrounding areas including Vancouver, Camas and commuter service to Portland, OR
COLLEGE /UNIVERSITY COVERAGE: Clark College, City University and Washington State University, Vancouver
HOSPITAL COVERAGE: Legacy and Southwest Washington Medical Center
DEMOGRAPHICS
DMA FACTS (Designated Market Area = defined geographical area used by A.C. Nielsen to identify large television viewing audiences)
• Ranking: 24 (Portland, OR)
• Population: 2,897,809
MSA FACTS (Metropolitan Statistical Area = includes a city of at least 50,000 population)
• Population: 2,045,527
• Median Age: 35.8
• Median Household Income: $50,476
• Annual Retail Sales: $27.8 Billion (2003)
• Percent Population by Race: White: 84.6%, African-American: 2.6%, Asian: 4.6%, Hispanic: 8.7%
Click here for a Vancouver Market Profile in PDF format.
Lee Tracy
9330 NE Vancouver Mall Dr Bldg D #202
Vancouver, WA 98662
Phone (360) 735-1095
Fax (360) 735-1390
info@lamarnorthwest.com
