Portland, Oregon
GREEN, CLEAN, FRIENDLY, VIBRANT, GROWING!
“Portland is a bracing mixture – vital without being precocious, laid-back without being starry-eyed…More than that, Portland is funky. Not in a self-conscious way, but as a reflection of how the locals choose to live.”
– The London Times
The Portland area is the nation’s third-best place to live in the country, according to Cities Ranked & Rated, 2nd Edition, an annual ranking of cities from Sperling’s Best Places.
Transit is the only OOH option to efficiently reach the upscale shopping and residential areas South and West of downtown. TriMet’s transit mall, where most of the transit routes and all of the light rail lines meet, is the best OOH solution to reach the vibrant downtown core.
Portland’s transit system is clean, safe, and a point of pride in the community. The TriMet’s transit system is the 12th largest in the country in the 24th largest city. While bulletins and posters are primarily confined to the north east (older) part of town, the transit system continues to grow and move with the population, offering advertisers the best way to reach every target. Click on the map below.
TRANSIT DISTRICT FACTS
Tri-County Metropolitan Transportation District (TriMet) was named “America’s Best Large Transit Agency” by the American Public Transit Association. Ridership on buses and MAX light rail has increased to record levels, with total ridership more than tripling in the last 25 years. Transit ridership in the area is growing faster than vehicle miles traveled.
FLEET SIZE
• 488 Buses (Portland Bus Route MAP in PDF)
• 100 Paratransit vehicles for direct application only. Advertising allowed only for street-side murals and direct application Supertails below windows.
• 78 Max Trains (Portland MAX Rail MAP in PDF. 1mb file)
• 672 Benches (Portland bench MAP in PDF)
• 170 Shelters, 309 total panels (Portland shelter MAP in PDF)
RIDERSHIP STATISTICS
• Annual= 96.9 Million Boardings
• Daily= 309,900 (205,700 Bus and 104,200 MAX) weekday
• 329,800 weekend total
• TriMet has a service area ranking 29th nationally in population; but ranks 13th nationally for transit ridership-carrying more people than any other US transit system its size.
AREAS SERVED
Entire Metro area including: Beaverton, Hillsboro, Forest Grove to the West – Wilsonville, Tualatin, Tigard, Lake Oswego to the South – Oregon City, Gladstone, Milwaukie, West Linn, Gresham to the East – Vancouver, WA to the North.
• 2 Million (Tri- Counties)
• 575 square miles
• Projected growth: 300k metro, 1 million regional by 2030
SHOPPING CENTER/RESTAURANT COVERAGE
Lloyd Center, Bridgeport Village, Pioneer Place, Washington Square, Clackamas Town Center, Pearl District, NW 23rd.
INDUSTRIAL/BUSINESS COVERAGE
Major businesses in the area include Nike, Adidas, Columbia Sportswear, Intel, In Focus, Hollywood Video.
RECREATION/ENTERTAINMENT COVERAGE
Service is provided to all major sporting and cultural events including Memorial Coliseum, Rose Garden, OMSI, Oregon Zoo, Japanese Gardens, Chinese Gardens, Portland Meadows, Portland Art Museum, PGE Park and Children’s Museum.
COLLEGES/UNIVERSITY COVERAGE
Portland State University, Oregon Health and Science University, Reed College, University of Portland, Lewis and Clark College, Portland Community College, Marylhurst University, Heald College
HOSPITAL COVERAGE
Oregon Health and Science University, Providence, Legacy, Kaiser Permanente
TOP TEN AREA LIFESTYLES
Camping/Hiking, Snow Skiing, Recreational Vehicles, Pet Ownership, Frequent Flyer, Science Fiction, Use an Apple/Macintosh, Foreign Travel, Hunting/Shooting, and Photography
DEMOGRAPHICS
DMA FACTS (Designated Market Area = defined geographical area used by A.C. Nielsen to identify large television viewing audiences)
Ranking: 24
Population: 2,897,809
MSA FACTS (Metropolitan Statistical Area = includes a city of at least 50,000 population)
Population: 2,045,527
Median Age: 35.8
Median Household Income: $50,476
Annual Retail Sales : $27.8 Billion (2003)
Percent Population by Race: White: 84.6%, Asian: 4.6%, African-American: 2.6%, Hispanic: 8.7%
Permitted Products:
• All Signature products, with the exception of Full Wraps
• All Traditional products including Headliners
Restrictions:
• Up to 10% maximum window coverage for each window
Transit Approval Requirements:
• All advertising relating to Signature direct application products must have approval prior to installation
Click here for more info about TriMet, and here for TriMet’s advertising information
Click here for a Portland Market Profile in PDF format
3030 SW Moody Ave Suite 270
Portland, OR 97201
Phone (503) 223-9796
Fax (503) 223-8779
info@lamarnorthwest.com
